It’s easy to underestimate how much work goes into making an effective Google Ad. Each one has been precision-tooled to capture that front-page top spot and drive conversions from there.
It takes a lot to build a successful Google ad. You need to make sure your ad strikes a balance between being relevant and readable. You have to plan for tone and build landing pages. And, to make all of this worthwhile, you need to form a bidding strategy so that your ads have a shot at making it to the top of that front page.
That’s a lot of factors to keep track of—anyone would be wise to rely on a few Google Ads tips to see you through.
Optimizing Your Ads for Natural Language Search
Natural language search (NLS), which involves expressing search terms in everyday language, has been the backbone of recent Google search improvements, and your Google Ads should aim to reflect that style.
Embracing Automated Bidding
To get the top slot on Google Ads, you need a bidding strategy. Google’s latest updates to the platform have the best results coming from automation. You can still manage your bidding manually, but it’s going to take far more attention and foresight to be as effective.
Tweaking Your Ads for Native and Mobile
Given that 70% of all web browsing happens on mobile devices, it’s vital to have a Google Ads strategy for mobile and native devices.
Evoking Emotion in Your Ads
Next in our Google Ads tips is reviewing the emotional register of your ads. In digital advertising and beyond, it’s well-established that evoking an emotional response in your audience is effective.
Using Negative Keywords for Your Ads
Natural language, bidding approach, tone, and device specialization—we have most of what we need for a great Google Ad. Now we need to curate our limits on who’s likely to see our ad.
Building a Representative Landing Page
Google Ads tips shouldn’t just cover the ads themselves. They also need to address landing pages.